Consider me the rain on the parade. Consider me a hater in the lovefest that is Hornets-fandom. But our mission here at HornetsHype is to destroy all opposition to the perfect Hornets experience. Our mission is not yet complete. Although as Jim Eichenhofer at Hornets.com has pointed out, corporate sponsors are rolling in with the continued successes of the Hornets organization, one is conspicuously missing. It is a recent loss. At the beginning of the season it was there, but only like that sick relative who is just wasting away in a hospital, dying. And then, like a whisper in the night, it faded and was gone. And now, the New Orleans Arena no longer sells Abita Beer.
So I invoke one of the oldest of New Orleans’ traditions: the Jazz Funeral. Grab your instrument, put on your Sunday black best and march for a remembrance of an old and dear friend. Abita Beer.
Some would say this is a gripe better left for the after the season when the team has less to worry about. But let’s focus on of the image of New Orleans as a unique locale; this failure reflects on us all. We used to not only have Abita taps with four different brews at each Bacardi stand last year and early this year, with unique, full-flavored beer (any fans of Coors Light, Miller Light, Bud or Bud Light need not comment), but over the course of the year found these outlets limited to one on the 100 level and one on the 300 level. More than that, Pre-K we had a little Abita Brewpub in the Arena. It was awesome. Abita is awesome. It’s almost always stocked in our fridge and I’d bet it is in most New Orleanians’ fridges. And like many people, when I watch basketball, be it at home or at the arena, I enjoy a quality beer. A quality beer.
So bring back the Abita, New Orleans Arena. Be it trying to better represent Louisiana or just because you love beer. Bring it back because it’s the common sense approach to marketing. It’s a natural tie. Feature seasonal beers all-year round. It would be glorious.
Or at the very least, break out some Abita kegs at the Buzzfests.
[EDIT: no, this was not photoshopped. This happened in Treme. This morning. At dawn. Unfortunately, the police broke it up. It was sad.]
Yeah. The return of Abita has been one of our Demands since the beginning. Life at New Orleans Arena will never be truly great without it.
In protest I am officially drinking Abita Beer in the comfort of my home before heading out to the game. (Right now! I just sipped while typing with one hand.) Aaaahhhh. Awesome.