“Things would have been so different if we had come along 10 years later. You know when you’re LeBron James coming out in the 2000s, you know how corporate America works. You want to own your own website name, you want to copyright this and copyright that. We were just living. Imagine if we had trademarked black socks? Or the term ‘Fab 5′? Man, I turned on the TV once and saw five gay guys calling themselves the ‘Fab 5′ and it blew my mind. We were just basketball players, you know?”

Which is really interesting to contemplate. I’m all for BronBron marketability (I admit I’ve bought his stuff on sale), but he’s so utterly fake, it disgusts me. Jordan played basketball and the brand grew with him; the stories were unveiled as he played (now they’re bastardizing his legacy, but that’s another post). With Bron Bron, it’s as if every action is a marketing strategy. I’m certain they commercialize Bron Bron scratching his head. His itchy scalp flakes off like chalk. Witness Head and Shoulders.

With that said, Nike’s doing a damn good job of making Bron a market, but it’s getting to that point where I equate Paris Hilton and Bron Bron, akin to mW’s statement “LeBron is a whore.”

Whew. I need some fresh air.

http://www.bothteamsplayedhard.net/2009/01/06/lebron-and-his-chalk/

Good to know the bandwagon of LeBron H8ers is getting heavy.

HAHAHAHAHHAAHAHAH