Hornets Hype

In a basement. In our pajamas.

I wrote a guest post on Hardwood Paroxysm on why I think the NBA needs to reach out to its female fans. It’s also on True Hoop, along with some related thoughts. Check it out, Hornets people, and let me know what you think.

For anyone who’s checking out the site because of that post, expecting to see all sorts of ranty “female” blogging, sorry. We’re fresh out of that today.

But we do have a nice Wu Tang/Chris Paul mashup and… uhhh… a very short video of Marcus Thornton dancing at practice. (via @ABC26RobertO)

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14 Responses to “Ticktock6, Being a Girl Up in Here And Stuff”

  1. I want to see that dance on-court. Preferably in someone’s grill.

  2. Haven’t checked the link, but I recall a recent Dime Magazine web article regarding the NBA reaching out to the gay community (I think specifically the Philly 76ers).

    The female community, which I would assume is a larger proportion, really should have been sought out first if the NBA wants to expand its market.

  3. The numbers I saw said it’s around 40%. It’s a pretty significant proportion. I am not suggesting they dump the dancers or cheerleaders or whatever and drastically change the male viewing experience (which is what some people reading the post assumed, but they’re putting words in my mouth)… but outreach. That’s the word. Once I started thinking about it I was surprised no one I’ve interacted with has ever asked for input, or sent around a team survey or something.

    The Hornets do have a Ladies Night promotion. I think it’s great, but there are also things they could probably do better with it. Some other people have sent me links to their teams’ Ladies Nights and theirs are godawful compared to ours. (Free Basketball 101 session! Picture taken with the male version of the Used to Bees!)

  4. Ha! The basketball 101 is so condescending but you have to give them credit for trying.

  5. Thanks for the article you wrote on Hardwood. I enjoyed it. I have never really thought about how the female fans may feel left out.

    I know that I do not care for the dancers, someone else may, but I did like how you stated your experiences in way that makes you wonder if the NBA will want to look more into incorporating the female fan base. I hope they do, I’d like my wife to enjoy the games we go to more.

  6. My complaint with the Honeybees is with their godawful music (a sentiment I know is shared). The comments on your post on HWP and espn totally missed the point, but I think maybe that’s Henry Abbots fault. Your quote didn’t address what he was talking about, but a boatload of the commenters think it did.

  7. I just wasted about 20 minutes reading through comments on the truehooop portion of it, and it appears you did too.

    Too bad 95% of commenters have chosen to focus entirely on whether or not they like cheerleaders at games, despite your brief cheerleader thoughts focusing only on digital women. It’s like they didn’t even bother to read the article.

    It was enjoyable and pretty on point, even if I can’t quite relate.

  8. I’m pretty sure they didn’t read it– only the True Hoop piece. Which, you know, it’s your choice, but wasting their time personally assaulting me in the comments for something I never said is… haha… well, a waste of time.

    (I’ve actually only skimmed 10-20 of them. Wasn’t worth it.)

  9. Wow. I had a few minutes to kill before my next meeting starts, so I went and checked out those True Hoop comments. Sweet holy hell, it was like accidentally stumbling into a douchebag party.

  10. […] also: Ticktock6, Being a Girl Up in Here And Stuff Category: NBA, in the blogosphere, what's […]

  11. NOEngineer says:

    TT6: Big fan!

    Your post was very well thought out and right on the money. I think that the typical female fan (of just about anything, not just the NBA) will spend a lot less time than the typical man analyzing statistics, options, and possibilities. That is what most of these blogs are all about, and I really enjoy them. My lovely wife, on the other hand, probably has never seen a single page of ESPN, TrueHoop, or any other blog. She is just as loyal of a fan as I, but in a more stereotypical female manner. She identifies with the players as people, gets attached to the ones she likes, but probably doesn’t know how many points they average or what a PER is. I assume that she would wholeheartedly agree with a more respectful tone from the Honeybees (say, more like the Saintsations and less like Rick’s Cabaret). I would very reluctantly agree, being torn between lecherous leanings and being the father of a 7-year-old girl. I also assume that she and my kids would love some targeted promotional items instead of 4 extra-large men’s T-shirts with zero shape or the occasional youth jerseys that might fit my kids 4 years from now. BUT, as you point out, NOBODY HAS ASKED…..

  12. @NOEngineer: the thing is, plenty of male fans watch the NBA the same way your wife does. They’re just not here to talk about it. Really, it all comes down to your 7-year-old girl and those like her. How are girls like her being brought up? Is she sent to dance camp or basketball camp over the summer? Does she talk about the players as people with your wife or look over your shoulder at stats? Because as more and more girls/women over the proceeding generations get involved in sports, more care about the nuances: statistics, in-depth analysis, expert opinions, etc. And all those old stereotypes are being thrown out the window one by one.

    Which leads to one of the many questions TT6 was asking: how are new fans treated online? Particularly, are girls/women welcomed by the boys/men? I mean, how would you or any father feel if your/their daughter posted an insightful post on a basketball blog only to have commenters question her beauty or cheerleading skills, two things which are wholly irrelevant to what she had written, and two questions no male would ever be asked. That is precisely the crux of our male privilege, that as the built-in market for the product, that as the presumptive fan, we don’t have anyone question our will or ability to pursue said product, to like it, or to embrace it; nor do we have to justify why we do. It’s assumed.

    I don’t think TT6 was really talking about cheerleaders per se, but rather, about how they are thrust forward by the NBA in the Dance Squad Competition on NBA.com, which, since pictures are posted, and not clips of them dancing, it’s pretty obvious what the voting is about. And that inquiry led her to question the marketing of the NBA in general. I’m not trying to put words in her mouth, but that’s my take.

    Heck, it’s not hard to count up posts on this site and see who the major contributor is. It’s not hard to go to Twitter and find who one of the most prolific NBA tweeters is. Surprise world: it’s a woman, and she cares more for advanced stats than pink jerseys.

  13. I heard Rep Joe Cao is giving away courtside tickets to the Hornets, all you have to do is text TIX to 54608 to be entered to win.

  14. I recall last year during the NBA bracket, one of the Honeybee pics posted was the girls bent over and looking over their shoulder. I said at the time “If the Honeybees win, it will be because Jessica (I think that’s who is was, shes not on this years squad) has an amazing butt.”

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