Archive for the “Advertising” Category

Consider me the rain on the parade. Consider me a hater in the lovefest that is Hornets-fandom. But our mission here at HornetsHype is to destroy all opposition to the perfect Hornets experience. Our mission is not yet complete. Although as Jim Eichenhofer at Hornets.com has pointed out, corporate sponsors are rolling in with the continued successes of the Hornets organization, one is conspicuously missing. It is a recent loss. At the beginning of the season it was there, but only like that sick relative who is just wasting away in a hospital, dying. And then, like a whisper in the night, it faded and was gone. And now, the New Orleans Arena no longer sells Abita Beer.

So I invoke one of the oldest of New Orleans’ traditions: the Jazz Funeral. Grab your instrument, put on your Sunday black best and march for a remembrance of an old and dear friend. Abita Beer.

The Death of Abita BeerSome would say this is a gripe better left for the after the season when the team has less to worry about. But let’s focus on of the image of New Orleans as a unique locale; this failure reflects on us all. We used to not only have Abita taps with four different brews at each Bacardi stand last year and early this year, with unique, full-flavored beer (any fans of Coors Light, Miller Light, Bud or Bud Light need not comment), but over the course of the year found these outlets limited to one on the 100 level and one on the 300 level. More than that, Pre-K we had a little Abita Brewpub in the Arena. It was awesome. Abita is awesome. It’s almost always stocked in our fridge and I’d bet it is in most New Orleanians’ fridges. And like many people, when I watch basketball, be it at home or at the arena, I enjoy a quality beer. A quality beer.

So bring back the Abita, New Orleans Arena. Be it trying to better represent Louisiana or just because you love beer. Bring it back because it’s the common sense approach to marketing. It’s a natural tie. Feature seasonal beers all-year round. It would be glorious.

Or at the very least, break out some Abita kegs at the Buzzfests.

[EDIT: no, this was not photoshopped. This happened in Treme. This morning. At dawn.  Unfortunately, the police broke it up.  It was sad.]

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Just a roundup of the good hype I’ve read over the past couple days:

Holy Positive Attendance Article! In USA Today. Finally. I’ve been waiting for a bunch of these to roll in. Of course, the positive ones have been slower in coming than the negative ones that were all over the place during the winter.

CP3 = King of PER: Chris Paul leads, oh, everyone in the playoffs in PER at 32.36. Kobe and Dwight come in a distant second and third at 28.31 and 28.26 respectively.

Who Made You? with Tyson Chandler: Video here. LOL at lil Tyson looking exactly like now Tyson, minus facial hair.

Mo Pete/Bart Fun: In case anyone missed it (and you shouldn’t have, since it’s been various places including Sportscenter), here’s the video of the Hornets doing trick shots in practice the day after clinching the Dallas series. Along with bonus extras from Alejandro de los Rios. And– if you’re a fan of sketchy low-budget local ads– the original Mo Pete trick shot in the Morris Bart commercial!

Why Am I Not Surprised? … that after they spent 40 minutes doing trickshots, the Hornets broke out in a spontaneous dodgeball game.

I Told You TrueHoop Dispensed Hornets Love: And here’s more, in the form of a fun Mike James interview.

And One Bee-llion (Ha. See what I did there) More Links: … located at Hornets247.

And here’s a bonus: If you’re in the CBD and you’ve got a lunch break, there’s going to be a Hornets second line going through the Quarter, starting at Café Du Monde at 11:30 and concluding at Harrah’s. There will be Soul Rebels, Hugo, Honeybees, and our favorite SerbSicles. They’ll be tossing out giveaways (T shirts, car stickers, and such) too.

Enjoy your Fan Up Friday!

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So I’m on my way to work, and I hear an unidentified Hornet on an Eric Hill Nissan radio spot. I’m like, “Oh, word. Another sketchy local ad featuring a Hornet! You know you’ve really made it when you get your own sketchy local ad.”

I missed the beginning of the ad, so here I am trying to figure out which Hornet player it was. I know it’s not CP3, West, Stojakovic, Peterson, or Chandler, because I know what they sound like. I know it’s not Pargo because he mumbles. I think, “What other Hornet is well-known enough to be in the Nissan ad, but at the same time not too cool to be in the Nissan ad?” I wonder to myself, “Julian Wright?”

On the drive home, I hear the same ad again from the beginning, and sure enough it’s Julian Wright.

Looking back, I should have known only the rookie is gonna have a Nissan.

So we’ve got JuJu in the Nissan ad, Mo Pete in the hilarious Morris Bart commercial (where he might be made of cardboard and the ball flies into the basket from the totally wrong angle), and CP in the A-1 Appliance ad (taking over from Reggie Bush). Are there any other Hornets in local ads that I haven’t seen/heard?

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Taking the Hornets Love to the Streets!We took the good word to the streets for the parades this weekend. Did you?

Actually, there was a fair amount of Hornets gear out and about. Nice job NEW ORLEANS! We got some shout-outs from other fans who were similarly decked out. And the last float in Bacchus had a giant Reggie Bush and a giant CP3 on the front! Unfortunately I had forgotten my camera at that point and was unable to get a picture. Too bad the Hornets are out of town this week and couldn’t ride on any of the floats. That would have been a great way to get some local visibility… on the flip side, though, I doubt being in town this week would have done any wonders for our home attendance.

Hornets have dropped two straight for the first time since… geez, I don’t even know, here I was thinking they were unstoppable. They have a tough couple of opponents coming up in the Jazz and Suns. Let’s hope they can get their defense back on board…

Oh, and I almost forgot– we caught the big Tyson billboard on the way to the airport the other day! Sweet!

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